Market Uptake for New Technologies – Lessons from Practice

Steps and Learnings from Current Practices

This lunchtime session brings together experts and stakeholders to explore the pathways, challenges and enabling conditions for bringing innovative technologies to the market. The event draws on the collaborative work of the Market Uptake for New Technologies Working Group (WG6) within the ZeroPollution4Water Cluster, sharing practical insights and policy-relevant recommendations.

Agenda

12:00 – 12:15
Introduction & Presentation of WG6 Results
A summary of the Working Group Six “Market Uptake for New Technologies”, including key findings, achievements, and the final handover of results.

12:15 – 12:35
Evgeny Bulatov, PhD
Key insights from the field on innovation uptake and diffusion.

12:35 – 12:50
Q&A and Discussion
Interactive session with participants and speakers.

12:50 – 13:10
Peter Behnisch
Perspectives on overcoming barriers to technology adoption.

13:10 – 13:25
Q&A and Discussion
Reflections, questions and exchange of experiences.

13:25 – 13:30
Closing Remarks

Register Now

Don’t miss this opportunity to explore how innovative technologies are making their way into the market — and what we can learn from current practices.